
During the presentation of its financial results, President Koji Sato reaffirmed Toyota’s multi-energy strategy and provided some clarifications regarding hydrogen.
Toyota is sticking to its guns. Its approach remains clear: to offer a wide range of energy solutions tailored to different markets and uses. This means continuing with hybrid vehicles, improving internal combustion engines, and further developing both battery-electric and hydrogen-powered technologies. The Japanese automotive giant also aims to partner with others to advance sectors such as synthetic fuels and hydrogen. “We can’t do it alone,” admitted President Sato.
When asked about the shifting trend regarding hydrogen, he responded: “We recognise that the trajectory and speed of adoption vary greatly depending on the type of fuel or energy.” He went on to explain: “The biggest challenge with hydrogen is that it has become a very expensive form of energy due to the focus on its source.” According to Toyota, “as high energy costs are becoming a major barrier to widespread adoption, concerted efforts are needed to scale up hydrogen consumption.”
“I believe that if we commit to setting a clear pace for adoption and work to reduce costs, hydrogen engine technology will eventually prevail,” added Koji Sato. “We’ve more or less succeeded in controlling combustion in hydrogen engines. From here, we can also enhance the efficiency of internal combustion engines.” He noted that the company is beginning to see tangible benefits from engine technologies that use biofuels and e-fuels.
In the world of motorsport, Toyota has no plans to step back either. “We will continue our work with hydrogen in the Super Taikyu championship,” said Mr Sato. “This is a field where President Akio Toyoda has personally taken the wheel.”
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