Presented as a concept, the Hyundai Initium—set to replace the Nexo—made its first appearance at the Los Angeles Auto Show. The choice of California as the launch venue is far from random.
While the Los Angeles Auto Show may not carry the historical significance of Detroit’s, it remains an important platform where manufacturers unveil new models and concepts. California’s strong commitment to zero-emission initiatives, and its particular focus on hydrogen, made it an ideal location for Hyundai to introduce the Initium concept. Although the Ioniq 9 garnered much of the spotlight, the Initium concept also made waves. You can view its presentation on the Hyundai USA YouTube channel (starting at the 21st minute) or via a separate channel that highlights the reveal.
The presentation was delivered by Simon Loasby, Director of Hyundai’s Design Centre, who described the Initium as representing a new chapter for the brand. It aims to showcase a fresh approach to clean mobility. The front-end design takes inspiration from the Vision 74 concept. Hyundai has also made a deliberate effort to emphasize the hydrogen symbol, H2 (or Htwo, the name of the Hyundai division dedicated to fuel cells and hydrogen technologies).
The model’s lighting signature underscores this theme, featuring two white blocks above the front bumper. A line on each side and a “+” in the center form a pair of H’s. Additionally, four points of light—positioned at the front between the headlights and at the rear—represent the letter H in Morse code.
Despite the impressive design reveal, no further details about the technical specifications were shared.
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